+ Audience research secondary

 

I - ROMANCE IN ASIA/SOUTHEAST ASIA:

    Romance and romance dramas have a significant audience in Asia and Southeast Asia. According to audience research, these genres are popular due to their compelling storylines and emotional impact. Asian audiences are drawn to the interesting and relatable narratives that often revolve around love, relationships, and personal growth. The genres also provide an escape from reality and allow viewers to experience a range of emotions. The themes explored in romance dramas often resonate with the audience, including themes of friendship, family values, and love, blending traditional values with modern sensibilities.

Romance dramas in Asia and Southeast Asia have a dedicated and diverse fan base. The audience comprises various age groups, from teenagers to adults, who enjoy the romantic storylines and character development. These dramas have also gained popularity among international viewers, thanks to the availability of streaming platforms and subtitles. The audience research indicates that viewers are particularly attracted to the chemistry between the lead actors, the beautiful cinematography, and the cultural aspects depicted in the dramas. The success of romance dramas can be seen through high ratings, social media buzz, and the creation of fan communities.

The popularity of romance and romance dramas in Asia and Southeast Asia has led to the growth of the genre in the region's entertainment industry. Production companies and broadcasters actively invest in creating engaging and visually appealing dramas to cater to the audience's preferences. The success of these dramas also contributes to the tourism industry, as fans often visit locations where the dramas were filmed. Additionally, the influence of Asian romance dramas can be seen in the fashion and beauty trends, with viewers emulating the styles of their favorite characters. Overall, the audience research highlights the significant impact and widespread appeal of romance and romance dramas in Asia and Southeast Asia.

II - REFERENCES OF ROMANCE / ROMANCE DRAMA AUDIENCE IN ASIA:

Romance dramas have garnered a significant audience in Southeast Asia, as indicated by audience research. These genres have gained popularity due to their captivating storylines and emotional impact, providing a means of escape from reality and allowing viewers to experience a wide range of emotions. International viewers of various age groups have also embraced these dramas, contributing to their widespread appeal.

The success of romance dramas can be observed through several indicators, such as high ratings, extensive social media buzz, and the formation of dedicated fan communities. Notably, movies like "Your Name Engraved Herein," "Goodbye Mother," and "Dear Ex" have captivated audiences with their exploration of complex themes like grief, marriage, and drama relationships.

The influence of romance dramas in Asia extends beyond the entertainment industry. They have contributed to the growth of the tourism sector and have also influenced fashion and beauty trends in the region. This demonstrates the significant impact of romance dramas on the cultural landscape of Southeast Asia.

References:

1) escapism world

2) r/CDrama

3) LibraryThing