@ ADVERTISEMENT ANALYSIS

The cover of VOUGUE Magazine

@_Analysis

Jang Hyun Hong 

Verbal codes,

Visual code,

Firstly about the overall settings, as we can see the blurred settings at the back but still give us the view of the high contrast between pink ground and blue sky which gives off a dreamy vibe and connotes interesting profile background of the model. Next, her hands are placed on both sides of the face to show that she, the model is the main character and this magazimagazines provide audiences with information involving her lifestyle and travel experiences as mentioned above in the verbal codes. The camera shot takes a close-up of Jennie's face might mention that Jennie's point of view is the key subject in all the topics of the magazine. When focusing on Jennie's eyes, she is looking straight ahead giving the audience a prediction about the content inside which might also include her career ambitions or just a connotation about audiences' reaction to the content as the sharing could make them dizzy and lost in a dreamy state. The colour of the entire cover is presented in warm light combined with Jennie's pink tone makeup and her cold eyes look reminds me of the scandal about her neglectful, cold attitude but then it actually comes out that she is just having an unpleasant look on her face when relaxed. Therefore, the magazine might expose some of the good sides of Jennie's personality such as her delicate, thoughtful manners and the way she cares for her people. 

Then about a deeper concentration on Jennie's outfits, the hairstyle with braids beyond the forehead is the traditional hairstyle that has existed since a very long time ago in Korean culture. This denotation evokess my curiosity about how traditional values contribute to Jennie's style of living and sense of fashion. The button on the sleeve clearly shows the logo of Chanel demonstrating the elegance in her dressing style which shows a narrative aspect of luxurious living. On the other side,  Jennie was attired with a sophisticated combination of Western fashion and asian style to create a unique, stylish look that fits her vibes illustrating her ability in having a knack of mix and match is one of the reasons make her became a true fashion icon which inspired people to take on fashionable clothes and gain individuals' interests to the fashion industry. 

To conclude, this magazine aims to convey messages related to fashion by collaborating with Jennie - a global fashion phenomenon to share her personal style. Through the cooperation, Vogue is able to introduce about many fashion brands to audiences and encourage people to purchase the products to be more fashion as Jennie.